Super Destinations Ltd (“we”, “us”, “our”) is committed to being transparent about how we use cookies on superdestinations.co.uk. This Cookie Policy explains what cookies are, which cookies we use, why we use them, and how you can control them.
This policy should be read alongside our Privacy Policy and Terms & Conditions.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide website owners with information about how their site is being used.
Cookies cannot be used to run programmes or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.
What Cookies Do We Use?
We use the following categories of cookies:
1. Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core features such as security, session management, and form submissions. Without these cookies, the website cannot operate.
| Cookie Name | Purpose | Duration |
| Session cookie | Maintains your session whilst browsing | Session |
| CSRF token | Protects against cross-site request forgery | Session |
| Cookie consent | Stores your cookie preferences | 12 months |
You cannot opt out of strictly necessary cookies as the site cannot function without them.
2. Performance & Analytics Cookies
These cookies collect information about how visitors use our site — for example, which pages are visited most often and whether users receive error messages. All information collected is aggregated and anonymous.
| Cookie Name | Provider | Purpose | Duration |
| _ga | Google Analytics | Distinguishes users for analytics reporting | 2 years |
| _gid | Google Analytics | Distinguishes users (short-term) | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
We use this data to improve the performance and usability of our website.
3. Functional Cookies
Functional cookies allow our website to remember choices you make (such as your preferred search criteria, flight destinations, or the number of travellers) and provide enhanced, personalised features.
| Cookie Name | Purpose | Duration |
| Search preferences | Remembers your last flight or holiday search | 30 days |
| Enquiry form data | Pre-fills contact form fields | 7 days |
4. Targeting & Marketing Cookies
With your consent, we and our trusted partners may set cookies to help us show you relevant holiday deals, targeted advertising, and promotional offers on third-party websites.
| Cookie Name | Provider | Purpose | Duration |
| _fbp | Meta (Facebook) | Tracks conversions from Facebook ads | 3 months |
| IDE | Google DoubleClick | Delivers targeted advertising | 13 months |
| NID | Stores preferences for Google services | 6 months |
Third-Party Cookies
Some cookies on our site are set by third-party services that we use to enhance your experience, including:
- Google Analytics — website traffic and performance analysis
- Google Maps / Flights API — flight search and destination mapping tools
- Meta Pixel — advertising and conversion tracking
- Trustpilot — display of verified customer reviews
- YouTube — where embedded destination videos are present
These third parties have their own privacy and cookie policies, over which we have no control. We encourage you to review them directly.
How to Manage & Control Cookies
You can control and/or delete cookies at any time. You have several options:
Cookie Consent Banner: When you first visit superdestinations.co.uk, you will see a cookie banner allowing you to accept, reject, or customise non-essential cookies. You may update your preferences at any time by clicking the cookie settings link in the footer.
Browser Settings: Most web browsers allow you to manage cookies through their settings. Please note that disabling cookies may affect the functionality of our website. Instructions for managing cookies in popular browsers:
- Google Chrome: Settings > Privacy and Security > Cookies
- Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and Site Permissions
Opt-Out Tools: You may also opt out of targeted advertising cookies via the Your Online Choices website or Google’s Ad Settings.
Legal Basis
Our use of cookies is governed by:
- UK GDPR (UK General Data Protection Regulation) and the Data Protection Act 2018
- Privacy and Electronic Communications Regulations 2003 (PECR) — which specifically governs the use of cookies in the UK
- ICO (Information Commissioner’s Office) guidance on cookies and similar technologies
Where cookies are non-essential, we obtain your consent before placing them. Strictly necessary cookies are placed on the lawful basis of legitimate interests and are exempt from consent requirements under PECR.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. Any updates will be posted on this page with a revised “Last updated” date. We recommend checking this page periodically.
Contact Us
If you have any questions about our use of cookies, please contact us:
Super Destinations Ltd Sir Robert Peel House 344–348 High Road Ilford, Essex IG1 1QP
Email: info@superdestinations.co.uk Telephone: 0203 727 6363